Did you see Will Ferrell’s brilliant Super Bowl ad for Old Milwaukee?

If the answer is yes, you either watched the Big Game in North Platte, Nebraska — or were among the the thousands who watched and shared the spot online.

Rather than shelling out millions for a nationally televised ad, Old Milwaukee picked one of the nation’s tiniest markets, created an awesome commercial and let the Internet do the rest. Check out Bloomberg for the whole story.

Of course, this wouldn’t have worked for just any advertiser. Old Milwaukee’s a fun brand aligned with the perfect pitchman. And they created a great ad — in a year full of “meh”.

But it’ll be interesting to see if other brands try a similar approach next year.

Here’s another technically complex, amazing video from OK GO (those poor guys keep resetting the bar on themselves).

But this time, it’s on Chevy’s dime.

Will the automaker get their money’s worth? I’m not so sure the video will sell many cars or even raise much awareness for the Chevy, um… what car is this for again?

But it sure is fun to watch.

This is genius. Nerdist, Lucasfilm and Machinima are launching and Olympic-style torch run with lighsabers on the route to San Diego Comic Con. Called Course of the Force, the run benefits the Make-a-Wish-Foundation and stretches from Santa Monica to San Diego.

Many marketers have tried and failed to connect with the Comic Con faithful, but I think the Force is with this promotion.

Run segments are only 1/4 mile, and stops feature comedy, schwag and maybe even Funyuns. OK, maybe not.

Lots of controversy about the New 52 — DC’s audacious reboot of its entire comics universe.

Maybe +Warren Ellis was right when he noted: “The New DC comics stuff looks so much like stuff I would never read that it oddly fills me with hope that they are targeting the core audience they want. If a 43-year-old man looks at most of this promo stuff and goes meh, then that’s very probably a good sign for them…”

I’m 43 years old, and even though I’m not excited about the prospect of seeing Superman fight for truth and justice in jeans, I’m actually looking forward to the new books, and hoping that DC can pull it off.

Continuity can be a good thing, but it can also become storytelling baggage — dictating what heroes and villains can and can’t do because of some incident 178 issues back.

Fanboys might take issue with that, but let’s face it — fanboys aren’t boys. They’re Fanmen. And the industry will die off unceremoniously if its future lies in their Funyuns-stained hands.

I do have mixed emotions about the digital day-and-date releases. On one hand, I’m really into the iPad comics experience. It seems like the device was made for the media.

On the other, I don’t want innovation to come at the expense of independent comic stores, like my regional favorites The Comic Bug, Golden Apple, Meltdown Comics and Secret Headquarters.

Growing up, there was no local comic store in Macon, GA. I had to flip through the spinner at Chi Chester’s Drugs in hopes of finding the latest issue of Amazing Spider-Man, Micronauts and Batman. So when I finally got to visit a real comic book store, it was a life-altering experience.

New books neatly lined up across the wall. Boxes of back issues I missed. Everything bagged. Nothing folded, bent or otherwise mutilated. There was love and respect for the media. A fanboy was reborn.

So I’ll be taking my son to The Comic Bug tomorrow, which thankfully is already one of his favorite places on earth.

Just please don’t tell Mike that I might also be buying a few issues of the DCnU on my iPad!.